Sunday, November 20, 2016

D&AD Pencil for 'ReTweets of Love' Campaign

I've only just learned that the series of 7 pieces I did for Diet Coke via Droga5 won a Wood Pencil in the D&AD awards, for 'Art Direction for 'Poster Advertising'. Er yeah, they forgot to tell me that!

Here is the award story in full, and a reminder of the pieces. (Unfortunately the illustrators involved are not credited.)

The only one that didn't make it to a final was the jewellery - I designed 4 pendants in lettering for one of the Tweets, and 3D printing company Shapeways were going to make it a reality, right until the last minute when they pulled this design out of the collection, I think due to the concerns of technicals and legibility.

Those pendants are shown here for the first time though, with me modelling practice size experiments!

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