Thursday, November 20, 2008

'A Cure For Sore Eyes'

I've won second place in the Altpick Awards (USA) for my
"Old-Fashioned Service" images in the 'Ad Campaign' category.

This series of six ads was created for Rita and Ilinca at AIA Advertising in London, for the the Sainsbury's supermarket chain's Pharmacy department.
The copywriting was brilliant and made it very easy to create funny and appropriate illustrations for each ad - a sarcastic slug, a crying baby, gammy eyeball, diseased foot and so on. It's all about miracle cures and old wives tales...or are they?

The same series has just been chosen for the Images 33 'Best of British Illustration' book and touring exhibition, out next summer.

Please click on the link to see the whole collection here: Sainsbury's pharmacy ads

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