Motivate!

This was a nice job. Done super-fast in the week before we went to New England for Bernard and Desarae's wedding, I worked with San Francisco agency Attik to produce a series of full-page ads for Scion, highlighting Toyota owned Scion's “Motivate” campaign. This is a forward-looking scheme that promotes entrepreneurship by awarding a small amount of capital, a vehicle and business mentoring to emerging creative businesses. I drew up three really detailed and bouncy illustrations covering the areas of design, fashion, and music, then created a nice hand drawn logo for the campaign. I also had to draw some little tiny cars! I didn't think I could draw cars.

All done over the space of about ten days, and in the bag with just a few hours to spare before the flight to Boston.

The Scion “Motivate” website shows these illustrations coming to life in assorted animations, and tells you a bit more about the scheme. If you're in the US, there's a good chance you'll have seen the ads dotted about in print.